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We have repeatedly helped companies of different sizes and profiles to develop an effective corporate identity. Our customers easily follow their style (because they rely on the guidebook), go to new heights and successfully conduct business.

Why do you need a Hydebook?

Hydebook This is a technical document that fully describes all the rules for using corporate identity. It shows how the style is transferred to the carriers of the brand and in what variations you can use colors, logo, graphic elements, font, photos.

• Creates a unified image
  The guidebook shows how the brand concept is expressed on all media. The design will look whole and will not confuse the audience.
• Increases brand awareness
  Thanks to a single design, the audience recognizes the brand at any point of contact – through product packaging, website or printing.
• Save time and money
  Whether trained specialists work in the company or you interact with contractors – with the guidebook you will take less time to set tasks, study the brand and create projects. When the style, presentation of the concept, design elements and layouts of media are worked out, then brand design and advertising campaigns fit into a smaller budget.
• Helps you avoid mistakes
  The guidebook provides both true and erroneous examples of the use of corporate identity. Comparison will help to work with design elements most correctly
• Gives precise instructions
  Even a new marketer or designer in the company will quickly get involved in the work, because everything is in the guidebook. You don’t have to study every detail and invent something.

What do you get when ordering a guidebook?

1. Design elements
   Graphic elements for creating a corporate identity, their variations and rules of use
2. Brand colors
   Color palette of the brand indicating the code of each color
3. Branded fonts
   Package of brand fonts with indication of names and main characteristics
4. Polygraph design
   Examples of design of leaflets, brochures, banners, stands, stationery
5. Presentation models
   Main pages of the presentation, marketing kit, catalog with options for placing text and images
6. Documentation processing
   Sample forms, contracts and other documentation, folders for documents
7. Models for Internet resources
   Design of banners, posts, illustrations for the site and social networks
8. Photo style
   Description of the composition of the frames, possible options for processing and supplementing with graphic elements
9. Use of the logo
   Description of the logo, rules of application and options for its placement on different backgrounds, on certain media

All information is packaged in a guidebook and provide source files in an editable format.

What is the cost of developing a guidebook?

Hydebook

• Get a ready-made guide to corporate style with a description of the key image, all design elements, typography, patterns, photo style.
• 7-10 pages.
• All editable layouts are attached (in Adobe illustrator format)

$3,000

*Development of the logo is not included in the price of the guidebook

Logo.
Develop 5 original logo concepts to choose from + additional layouts based on the chosen concept

from $450

Order a guidebook

Why should the development of the guidebook be entrusted to Veonix studio?

• Personal approach
  We are developing completely original projects. We do not copy ideas, we do not use ready-made templates. Analyzing the brand, we choose the best solution for you
• Marketing
  Stay on the visual. In order for your corporate identity to produce the desired results, we study the company, customers, similar offers and the market. Only then take up a concept that can interest the audience and upset competitors.
• Team.
  Your brand is comprehensively and to the smallest detail worked out by a team of at least 5 professionals: marketer, strategist, illustrator, designer, art director, project manager
• Compliance with deadlines
  In order to create a high-quality project and not to disrupt your plans, we gradually discuss the progress of work and set specific deadlines that do not violate your plans.
• Quality assurance
  We develop your unique style before the final approval, make an unlimited number of edits for free
• Adequate cost
  We try to save your budget, so we set favorable prices for high quality and do not impose lists of additional services.
• Management.
  All stages of work and the process of completing tasks are controlled by the head and art director in order to make timely adjustments, keep quality at a level, do not go beyond the time frame of the stages.
• Unpaid installments
  We give our regular customers the opportunity to receive the full range of necessary services, and pay later on a convenient schedule.

Veonix design studio in numbers

• since 2017
  Veonix design studio makes progress in digital marketing
• 30+ employees
  only professional designers, illustrators, marketers, managers and other professionals
• 50+ companies
  They trust us to design and continue to work with us on a regular basis.
• 1,500+ projects
  We have successfully developed our studio during our work.

Guarantees of results

• Official deal
  We work only under an official contract, which fixes all rights and obligations, volumes and terms of work, financial guarantees.
• Privacy
  The cooperation organization takes into account the protection of the confidential data provided. This point is fixed in the NDA contract.
• Compliance with deadlines
  We implement projects within strictly allotted dates, fines for each day of delay are documented
• Antiplagiarism
  Each project passes a serious test for originality, is created without the use of ready-made templates personally for your brand.
• Return of money
  If the result does not suit you, we return 100% of the order amount.
• Free edits
  From the moment of delivery of the project for 36 months, we make free edits and correct errors made through our fault.

Stages of creating a guidebook

1. Briefing
   You fill out a brief on our website, in which you provide up-to-date information about the company and customers, brand features, your needs. We advise you on all available issues, settle organizational issues
   
2. Brand analysis
   It is important for us to study the brand itself to create an effective style for it. We always conduct marketing analysis of the company, target audience, market. We research competitors to find a way to get away from them.
   
3. Planning
   Based on brand data, we define the concept of corporate identity, options for presenting the main advantages in design. We create and agree with you the structure of the future guidebook
   
4. Hydebook development
   According to the approved structure, we develop the brand identity: design elements, layouts of carriers. We describe in detail the rules for using the style, give illustrative examples. Intermediate options of creatives are agreed with you, approved send to the guidebook
   
5. Presentation and harmonization
   Completely collect the guidebook, present you and wait for feedback. You and your colleagues evaluate the work done, give your verdict. If necessary, make adjustments to the project and agree on the final version. When everything is approved, we sign the act, make calculations.
   

For your convenience, we provide a full package of services, including the creation of author’s texts for any projects and purposes, as well as printing in a partner printing house at a 20% discount.

How is a guidebook different from a logobook and a brandbook?

Quite often, a guidebook is called a brandbook, and vice versa. There is also a logobook, which is sometimes called incorrectly. The largest unit here is the brandbook, and the rest are part of it. It is easier to understand through definitions:

• Logobook This is an instruction for the use of the brand logo. It reflects all versions and characteristics of the logo: elements, proportions, colors, fonts. Also, the rules of use are described in detail: in what position you can place, how it will look on a particular background, how it participates in the overall composition of brand carriers.
• Hydebook This is a guide to using the entire corporate identity, including the logo. It reveals in detail the entire visual image of the brand.
• brandbook - the most complete official document about the brand. In addition to describing the logo and the entire visual image, he talks about ideology. It touches on all the characteristics of the brand: concept, mission, values, features of style formation, ways of communication with the consumer, requirements for the creation of design and elements of corporate identity. In addition, the brandbook has information on the business model and copyright, so the document is a trade secret.

Each of them is important in its own way, but it is necessary to understand the difference in terms, at least for the purpose of rational spending of the budget. If it is necessary to develop one of the documents, there is a risk of running into unscrupulous performers who themselves do not fully understand the differences, and get a logobook at the cost of a whole brand book. We carefully listen to your wishes and analyze the brand, because we always strive to find the best and most profitable solution. We offer only what you really need and call things by their proper names.