Rebranding as a natural part of the brand life cycle
In today's world, where competition is becoming increasingly fierce, companies need to develop, adapting to the ever-changing demands of the market. In this context, rebranding becomes an integral strategic measure that helps companies not only refresh their visual image, but also attract the attention of the target audience to the project.
How to understand that a business needs rebranding?
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Your sales volumes do not correspond to market dynamics. For example, the market is growing, but you are stagnating or even losing positions. In this case, rebranding will help regain the attention of the audience.
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Critical errors were made when launching a product or service, which did not allow sales to reach planned levels. For example, the value being conveyed does not match the needs of the target audience.
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There has been a shift in consumer trends. A classic example is the use of plastic in packaging. In the 2000s, buyers preferred plastic packaging, believing (with the help of marketers) that it better protected products. Today, against the backdrop of an active trend towards conscious consumption, plastic packaging is perceived rather negatively.
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Rebranding is necessary when the company's strategy changes. For example, a product was initially promoted with an emphasis on the value of “comfort.” But over time, the company realizes that if the packaging and technology are slightly adjusted, the brand can be transferred to another category. This will help increase sales and revenue. As a result, the audience, values, and therefore the strategy change.
Redesign ≠ rebranding
Often clients confuse these concepts, believing that rebranding means changing the logo or color of the packaging. But that's not true.
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A redesign is a change in the appearance of a brand, including the design of the logo, packaging, website, business cards and other visual elements.
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Rebranding is a set of activities that includes profound changes in the company’s strategy and positioning, revision of values, mission, communication approaches and target audience.
How is the rebranding going?
Conventionally, we can distinguish 6 stages of rebranding:
analysis of the current situation;
defining goals to be met;
strategic planning, including identifying new target audience segments and their needs;
development of a new brand image, marketing and communication strategies;
introducing an updated business image into all communication channels;
official launch of the project and widely informing the audience about the changes.
Ignoring complex work and making only “cosmetic” changes in 99% of cases leads to failure and large financial losses. After all, you will have to cover not only the costs of redesign and updating of elements, but also the production of new packaging, advertising campaigns and logistics.
Cost
turnkey rebranding
from $450
What's included in the price
- Positioning
- Communication strategy
- USP (unique selling proposition)
- Redesign
logo - Corporate identity development
- Brand book – up to 50 pages
- Brand media design -
up to 10 pieces to choose from
Additionally you can order
Our projects
Develop stylish templates for storis, rils and posts that will work equally well in Telegram and easily adapt to other social networks.
Develop a logo
Develop branding
Create a brand book in which the corporate identity will be close to users from Russia and CIS countries
Create a premium brandbook and logo to attract an audience
Make branding that will attract buyers
Create a logo that customers will remember
Develop a corporate identity book for a single design of business events of the brand
Ensure brand awareness through outdoor and online advertising.
Develop the logo and packaging design of shampoo and conditioner
Develop branding and provide the customer with a set of advertising materials
Bring to life the logo of the ultra-fashionable tan studio.
Develop a stylish, modern, memorable logo
Develop a logo and corporate identity of the brand
Develop a corporate identity
Develop a logo
Develop a logo
Develop a vibrant and recognizable packaging design for two healthy foods
Key employees
Our clients
Customer Reviews
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Alina
Source:
Kitabi
Igor Shevelev
Source:
2GIS
Anastasia Kovaleva
Source:
GoogleMaps
Anastasia Zakharova
Source:
Yell
Irina
Source:
CataloxyFrequently asked questions
What is included in rebranding and how to understand what our company needs?
Will the cost change closer to the completion of the project?
How to order rebranding in Moscow?
How often should you rebrand?