Development of the clothing brand "MODL"

We were approached by the guys from MODL - full-cycle garment production. They are real wizards and can sew any thing to order, because they have all sorts of special machines in the equipment for this and work cool specialists. The collections can be found on Ozon and Wildberries. Of course, we got to work, now we will tell you what happened.

The main task is to create a logo and corporate identity for the clothing brand for implementation on marketplaces. We analyzed the niche, studied the competitors and took up the logo development. I wanted to make it universal and make it look great on any media. We thought, thought, and finally invented!

I felt that there would be a text version:

• M. Super letter, added to the logo;
• O. Also cool;
• D. Wow. Wow.
• L. And this one's good.

"MODL" - you can see it's something fashionable. At first glance, it should be obvious that this is a clothing brand.

Colors. We settled on the classic solution - a combination of black, white and gray. We made a lot of different options and dropped the customer. I liked a few, but in the end, I chose one. In the finale, the logo used the ACTAY WIDE BOLD font. Approved.

Developed a corporate identity. Now the brand has its own packages and tags. And stylish business cards, which are more likely to want to give customers. We made it so that on the front side of the package there is a logo, and on the side there is a pattern developed by us, which remotely resembles sewing threads. In the future, it can be used on other elements of identity.