Design of vitamin packaging for athletes “OCTAGON”

Our customer produces biologically active supplements for athletes. He lives in the United States, and it was there that he decided to sell his products using the Amazon Internet platform.

In the sports sphere in the expanses of the States, mixed martial arts are now very popular - UFC fights. The client actively tried to establish contacts with this organization and even managed to reach out to our domestic fighter, Alexei Oleynik, to find support for his product.

These details gave us the opportunity to move away from the standard ideas for product design in the sports category and, in a good way, narrow the search for solutions. Actually, thinking through the design and drawing up the thesis characteristics of the packaging design, we immediately took a benchmark on the subject of martial arts and the UFC brand itself: we selected something sharp, brutal, contrasting. Even the name itself encourages this. The Octagon is the octagonal ring where all fights take place.

The combination of black, white and red, complemented by simple but daring fonts, did their job and perfectly suited the product. But the difficulty was not so much in the selection, as in the design of the packaging of the goods. It was necessary to develop the design of the prefabricated cardboard box, taking into account all the cutouts, fold lines, places of gluing and fixation. At the same time, each facet individually should carry its own information and be correctly decorated, and the entire box in the collection should make up the correct composition.

Twisted, folded. In the end, everything was considered, thought out and placed as it should. They also designed the label on the jar in the same style. The entire design of the product perfectly echoes both UFC martial arts and sports themes in general. And more. Be sure to take a look at the design of a vitamin capsule (yes, and that’s what we’ve thought of) – it can’t be described in words, just flip through the slides below!