Designing a logo for Chika Fried tanning studio

We were approached for the creation of a corporate logo by the premium tanning studio Chika Fried in the heart of Moscow. Such projects are very impressive to us, because they fully allow us to direct the flight of imagination and reflect the vision of the brand within the framework of the TK. It was a fire case!

By one name of the company, we realized that the customer loves creativity, were inspired and decided to elevate this concept in logo design. Because it is not only a symbol, but a combination of different conceptual characteristics of the brand. And they're all blown away!

First, we looked at our client’s business. And learned that it uses modern vertical solarium Megasun with the latest lamps and high power. With such cool features as: BodyFun, Wellness Package, Sound Package, which allow you to evenly distribute the tan throughout the body. And special lamps in collariums are useful for immunity, enhance the formation of collagen and increase the regeneration of skin cells. On the site or in the salon you can buy a subscription for yourself or a gift certificate to friends.

After analyzing the target audience, we came to the conclusion that the visitors of this ultra-fashionable studio are progressive people who understand the style and appreciate their sense of comfort. It is important for them not just to get a service, but to feel a special attitude from the beginning to the end of the visit. Everything should correspond to their aesthetic taste and high equipment requirements.

We evaluated the market of competitors and came to the conclusion that we need to create a logo that:

• maximally reflect the name and the main concept of the brand;
• will be made in a universal combination of colors that will be remembered and pleasant to the target audience;
• It will stand out from among others.
• Not like the standard, already boring designs in this niche - no yellow vector suns and palm trees on the seafront!
• It will be modern and will remain so not only this afternoon, but at least the next 5 years, which will reduce the cost of rebranding!
• It looks great on banners, business cards, certificates and other attributes of corporate identity.

Putting everything together, a design was created in which they came together: black, white and soft pink shades. And the incredible thing happened. The customer immediately sparked the idea of our first version of the logo. And he did. If you're stunned by our dazzling result, like the brightness of the sun in Tuscany, you can wear goggles. That’s exactly the theme of today’s story. So. Then the company ordered banners for the design of the studio!

And here's what happened. Look at that image. Unfazed and serenely standing on its two, incredibly confident bird, which is determined to get a dose of sunlight right now at all costs. It is not natural circumstances that govern her decisions, it is she who controls them. Everything. There is no bad weather for sunbathing, there are excellent solariums!

To conclude the story, we personally visited Afimoll and passed by the salon. We saw how cool the logo looked and couldn't resist. Photographed the finished result. To be proud and to be remembered!