Logo for Campana Home. How we made a trademark of two letters

We were contacted by Campana Home. This is a young furniture brand that produces premium kitchens. We have previously worked with the company to make a presentation. This time we were asked to create a logo. From past experience, we knew that the customer encourages creativity, so we took the job with enthusiasm.

But on the runway of fantasy there was a crack - it turned out that it was necessary to adapt to the brandbook. The company already had a brand concept and the logo had to fit into the existing design. Shtosh, we can do that, too. 

In addition to the brand book, Campana Home also had a logo. According to IKEA, the name of the company was used. We decided to refresh that option.

We went through a hundred fonts to find the two. For the logo chosen decorative Bergamasco. Strictness reflects strength in it, and serifs - refinement. For text on banners and business cards recommended font Montserrat. It's easy to read and it goes well with Bergamasco.

The text part of the logo we supplemented with a graphical sign. They created a monogram of the first letters of Campana Home. We continued to follow the line where the classical side by side with the sophisticated. The letter "C" is responsible for the first, and "H" is responsible for the second.

The logo was seasoned with a four-pointed star to emphasize the premium quality of the brand.

The customer is delighted with the minimalist concept. The logo fits the design of the brandbook, as if they were created simultaneously. The young company entered the market with a memorable style. And serious branding leads to serious customers.