Packaging design for peanut and coconut paste “Fit & Eat”

To competently and effectively stand out among competitors, you need to carefully and thoroughly study them. Before embarking on the design, we carefully studied large Internet platforms, which present a wide range of products, including from the category of our customer (Wildberries, Ozon, Yandex.Market, etc.):

• determined how to attract the attention of buyers, taking into account the specifics of online stores;
• the priority of the product over competitors;
• sketched out possible ideas for the design of product packaging, which clearly stand out and demonstrate the best product characteristics.

As for the criteria and wishes for the design from the customer himself, he fully trusted the experience, professionalism and creativity of our studio, provided complete freedom of action.

Having collected all the information about the product and a list of our ideas, we sketched out sketches and started developing. At first, we created a packaging design only for peanut butter, because this product is in high demand, it was a priority.

Since the client did not set a strict framework or give specific instructions, we provided him with a number of independent packaging design concepts. And even pleasantly surprised and flattered when after the first portion of our proposals immediately followed confident choice of one of the options!

So we quickly approved the design for peanut paste, and then in the same style we developed the packaging for coconut paste, adapting the colors and elements to the corresponding characteristics of the product. As a result, a single brand style is read on all packages, but each in its own way also conveys the best qualities of a particular type of product.