Creating a logo for a new car brand. How our design ended up on the hood of a powerful foreign car
Goal
Helping a new car brand blow up the Russian market
Objectives
Develop a logo, which will shine equally brightly on the hood of the car and the high-rise building of a modern automaker
Implementation
We were recently approached with an order of the century. Only one design studio out of several thousand gets the opportunity to design a new car brand logo. We were moved that the representatives of a large Chinese concern chose us.
In the development of the design, two nuances had to be taken into account. First, new cars have already been assembled and are waiting for their time in a warehouse in China, which means the size and shape of the logo are determined - they have a place in the design of cars. Secondly, the logo should reflect the idea of “moving forward” and this message should be clearly read in the design.
After receiving the brief, we immediately set to work together, harmoniously and energetically, as a team of Formula 1 car mechanics. We had an explosive brainstorm, coming up with a few completely different concepts.
We beat the logos:
- stories from Chinese culture;
- stylized symbols of Asian nature;
- References to Eastern philosophy.
All these concepts were united by a common idea of movement and striving forward, as the customer wanted.
Result
We took into account all the wishes of the customer and provided him with logos together with corporate identity, stylized in the form of mockups and images with which we were inspired. The management of the Chinese automaker liked several design options at once. We are now looking forward to picking a favorite and welcoming the new car brand.
Do you also want a memorable, modern logo that will help you stand out from the competition? Leave your contacts, we'll talk!
