Conversion-focused copywriting
We write persuasive copy
for a website, presentation, marketing kit,
commercial offer
We write compelling copy
to suit your business needs
Despite the fact that we position ourselves as a design studio, we are well aware that design is not everything. Even the most creative, modern, inspiring and vibrant slides, websites and pages do not work without clear, convincing, catchy texts and meanings. Therefore, conversion-focused copywriting is the basis of all our work:
Presentation
It is complex in that it combines elements of a catalogue, a marketing kit and a commercial offer. Through the texts on the slides, it is important to talk about the company and its offer, highlight the advantages and inspire trust. But we know how to achieve this. With our presentations, clients conclude multimillion-dollar contracts and speak in ministries.
Commercial proposal
The commercial proposal is limited in volume, so it should contain the most interesting and impressive information about your company. We promise: even if we have half a page at our disposal, we will be able to highlight the advantages, distinguish ourselves from competitors and talk about your activities, justifying it with vivid facts and impressive figures.
Marketing kit
The marketing kit is solid. It helps to attract partners, investors and clients, as well as multiply profits even in the most competitive niche. But only under one condition: if you study the market before writing, draw up a portrait of your target audience, and analyze the activities of similar companies. Of course, we take all this upon ourselves.
Booklets, brochures, catalogs
We know: you can’t erase words from a printed catalogue. Therefore, our editors pay the utmost attention to texts for printed materials and proofread every letter. They also structure even the most complex information into understandable tables, diagrams, and cards.
Marketplace cards
Talented people are talented in everything, and we are no exception. We write texts not only for large formats such as presentations and websites, but also for compact marketplace cards. We know how to present your product favorably in a couple of lines and differentiate your company from competitors. We promise: sales will skyrocket.
Online store
There are not many texts on online shopping sites, but each of them should hit the heart. We select words that reflect our customers, describe the terms of order, delivery and return in detail and clearly, and develop product cards with descriptions of the parameters. We know how and love to work with different topics: we have developed online stores for auto parts, household chemicals, sports nutrition, and goods for artists.
Expert articles for the site
Our editors skillfully transform themselves into experts in various fields. Do you need an article about interior lighting, cryptocurrency rates or the latest logistics trends? For our authors this is not a problem. They will quickly dive into your topic and write the perfect piece from your expert perspective.
Email marketing
We know how to get customers to open and read your emails, and then take targeted actions. We are engaged in traditional email marketing and develop non-standard projects such as multi-part stories, cases, author's columns and interactive games.
Sales copy
Our editors create content in a variety of formats. Including universal selling materials that are suitable for advertisements, banners, social networks, leaflets, attract customers and increase sales.
Cost of professional
copywriting
from $100 / slide
What's included in the price:
- getting to know the company and its activities;
- competitor analysis;
- target audience analysis;
- determination of competitive advantages and USP;
-
search, processing and
structuring information; - writing text;
-
presentation of material within the framework of the prototype of the future website/
presentations/other; - unlimited adjustments based on your comments.
Additionally you can order:
- SEO promotion;
- design.
Conversion-focused copywriting is included in the cost of creating presentations, marketing kits, commercial offers, booklets, landing pages and turnkey websites.
Presentation portfolio
Develop a presentation of a new product
Make reporting within the company clear and visual
Create many beautiful presentations
Develop a presentation
Creating a presentation for Chinese business partners
Creating a presentation
Develop a stylish, modern presentation for an oil company
Develop 7 presentations in 7 days
Develop a cool presentation in a premium style.
Develop a series of presentations for internal trainings
Develop a series of presentations
Introduce premium clients to leasing terms
Create a presentation that will demonstrate the benefits of SberJazz
Installation of training videos
Create a presentation of a cottage community that will highlight the advantages of living outside the city
Develop a stylish presentation to match the brand name
Develop an informative presentation
Create a presentation within a strict brand book
How we create copy
01
First contact
Fill out the feedback form or brief. We will schedule an online meeting to discuss goals and objectives.
02
Analysis and strategy
We will analyze your business and competitors, draw up a work plan, and determine deadlines.
03
Structure and content
We will develop a competent, logical structure for a presentation, marketing kit, booklet, commercial offer, landing page or website. We will write selling, catchy texts.
04
Presentation
We will show you the text in the context of the marketing material that you want to receive as a result, be it a presentation, website or catalog. You will immediately understand how the accents are placed and how much information will be on the pages.
05
Editing and proofreading
If you have comments or additions, we will add them to the materials. In our studio, edits to the text (as well as to the design) are limitless. We will improve the materials until you like them one hundred percent. After approval, we will send the texts to a proofreader for proofreading to avoid typos and inaccuracies.
06
Design
We will transfer the materials for design to the designers of our studio or to you for further work. Texts embodied in impeccable design will be able to fulfill their purpose: to interest potential clients and partners and turn them into active ones.
Why choose Veonix
for copywriting
Strong editors
Our Senior-level authors are trusted by top global and Russian companies, ministries and regional administrations.
Any tone of voice
Bold like Burger King, premium like Nespresso, official like the State Duma, empathetic like Dove. We will write any text.
Marketing is at the heart of everything
We don't just write texts. We write sales copy that highlight your advantages, catch you and force you to buy.
Unlimited edits
We make changes until the proposals speak your language, are one hundred percent relevant to the target audience and reflect your field.
Any topic
There are no difficult topics for our authors. They will quickly understand even the structure of a nuclear reactor and write text at the expert level.
6+ verification methods
We check the content for originality, literacy and style so that it is ideal from the point of view of the Russian language and SEO.
Features of copywriting for business
Why does a business need copywriting? Copywriting is a service that helps businesses find customers, partners and investors through compelling texts, increase sales and enter new markets. Copywriters develop custom content for presentations, websites, social networks, marketing kits, commercial proposals...
Working with a copywriter helps you avoid common mistakes:
- High volume and repetition. Many companies, trying to tell the maximum about themselves, create presentations, booklets and catalogs of overwhelming volume. Readers' attention wanders, they get bored and quickly close files. Therefore, it is important to be able to express thoughts concisely, highlighting key points and avoiding repetitions and unnecessary details. Brevity is the sister of talent, and this is especially true in copywriting.
- Difficult language. Obscure terms and long sentences that are difficult to get through turn off readers. The text should be simple and clear. At first glance at a slide or page, a potential client should understand what we are talking about and be interested in the offer. Our editors easily write even about nuclear reactors, without simplifying the essence.
- No benefits. Often texts are limited to only a brief mention of the company, product or service, but do not reveal its benefits and value to consumers. Because of this, readers have nothing to latch onto and do not convert into customers. But don't worry: we'll help you see your strengths, even if you don't notice them.
- Unconvincing. However, it is not enough to declare that your company is “the best.” It is important to validate the benefits. Therefore, we back up the words about our clients with numbers, awards won, logos of partners and customers, reviews and letters of gratitude.
What is copywriting? A simple explanation
Copywriting is translated as writing text (copy). Copywriting - creating custom sales copy. Specialists who develop unique articles, slogans and other materials are called copywriters.
Texts written by a copywriter do not just consist of words and sentences. They engage the audience, use their pain points, offer solutions to problems, and talk about the company and its products in a favorable light. Such texts are convincing and selling.
Copywriters undertake:
- getting to know the client’s brand, its services and products;
- market and competitor research, target audience analysis;
- searching and structuring information;
- writing and checking sales text;
- proofreading material based on customer comments.
Types of copywriting
Very roughly, copywriting is divided into five types:
- Marketing. Introduces the audience to your offer, emphasizes the advantages of the company, and leads to a decision to cooperate with you. Used to create marketing kits, landing pages, email and SMS newsletters.
- Image. Creates the desired image of your company. This includes naming, image presentations, press releases, opinion articles and interviews with business representatives, maintaining social networks, creating slogans for banners.
- Technical. Describes the design, functions and features of electrical devices, solutions for industry, software, cars. Found in product presentations, catalogs and instructions.
- SEO. Helps to rank website pages higher in Yandex and Google results. Presented in articles about the company, products and services, delivery and payment (if we are talking about an online store).
- UX. Responsible for clear, convenient and relevant interface elements: buttons, menus, registration and feedback forms, pop-ups. Creates a pleasant impression of the company and wins over customers. Necessary when developing websites and applications.
Often the cost of copywriting is affected by its type, as well as the type and volume of text.
Disadvantages of AI-generated text
“Why do I need an editor? After all, a neural network can write anything,” if such a thought flashed through your mind, we understand you. We ourselves experimented a lot with neural networks, trying to achieve good results from them. But all the experiments led to us compiling a list of disadvantages of the generated content:
-
Low originality
Unfortunately, it is almost impossible to achieve 90-100% unique text from a neural network. The average level of AI originality is 50 percent, which is critically low for SEO. Pages with borrowings may be banned. And who wants to get sued by competitors for copyright infringement?
-
Water content
Sometimes it seems to us that neural networks learned to write from dissertations. Otherwise, how can we explain the large amount of water in the generated content? AI uses complex, inappropriate phrases, repeats thoughts in different words, and inflates the volume with empty reasoning.
-
Errors and inaccuracies
Even advanced AIs make factual errors (especially in complex and highly specialized topics), use incorrect and outdated data, make up statistics, and cite non-existent sources.
-
Getting into search engine filters
In 2024, search engines began to fight content from neural networks. Yandex and Google are working on filters and algorithms that will calculate pages with generated material and lower them to the bottom of search results. Therefore, if you want to advance in SEO, you simply need texts written by an editor.
That is why our authors use neural networks as assistants who can be entrusted with routine and creative tasks, but not as colleagues who can be entrusted with all the work.
Order a free text audit.
Our editor will evaluate its strengths and weaknesses and make recommendations
Key Team Members
Frequently asked questions
Are you using AI?
What is unique about your texts?
What information do I need to provide?
What languages do you work with?
Can I rewrite it if I don't like it?