Creating a presentation for Kaspersky Lab

Develop a presentation of the new Kaspersky product for the younger generation in English. This presentation is an intro to the largest product update in recent years, based on a completely new approach to online security.

The presentation is intended for a wide audience: from studio employees and sellers around the world to participants in major conferences, where the founder of the company Eugene Kaspersky will make a presentation.

What comes to mind when you say antivirus? Of course, Kaspersky. 

Kaspersky Lab provides cybersecurity for businesses and users around the world. The company was founded in 1997 in Russia and has been synonymous with reliability and security for 25 years.

The company has been developing the largest product update in history for two years. Our studio took over the presentation.

The new b2c product includes in addition to antivirus unlimited VPN, secure password manager, solutions to optimize the operation of gadgets and prevent phishing and dozens of other features. The product will “settle” on all devices – from iPhone to PC, and will “live” in a new application, from which it is convenient to manage your entire online life.

At the beginning, the marketer and creative director conducted an introductory interview with stakeholders. We studied the company’s communication approach and materials, as well as its philosophy. We looked in detail at the interfaces and CJM of future users to identify the strengths and benefits of the product.

The goal was to clearly and structurally describe the update and its difference from previous products, as well as focus on the four sections of the new product: security, performance, privacy and identity.

Kaspersky is an international company, so all communications are created in English.

Therefore, we wrote texts immediately in English - this allowed us to create content as correctly and in a short time as possible. 

Veonix Studio has a service of proofreading texts by media from different countries: USA, UK, Brazil, etc., depending on the objectives of the material and the target audience. We write in Russian and English equally competently.

Then the content of the presentation went to the design team. She faced a number of challenges. Kaspersky is a technological product for a new generation that protects all areas of life online. Therefore, in the design it was necessary to reflect the symbiosis of technology and lifestyle with an eye to the future. We took futuristic motifs as a basis, and the colors, shapes and patterns from the brandbook helped create a complete result.

During the design discussion with the customer, the idea was added that despite the complex technology, the product continues to be simple and visually friendly. At the same time, the material for a large serious company should remain solid.

Then the design team reworked the concept: they decided to leave a minimalist design with a limited number of details and focused on the essence and images: a window into the safe world, support hands, a multifaceted star that connects all the features together. We removed the superfluous images and added more humanity.