Presentation of the investment potential of the Republic of Kalmykia: national color and paradise for investors
Goal
Accelerate socio-economic development of the region and attract new investors to the Republic of Kalmykia
Objectives
Develop a presentationwhich will present the region as promising and attractive for investment
Implementation
Investment presentation of the region is one of our favorite destinations. So we have an amazing opportunity to make a mini-journey through our vast homeland without leaving the office. And who, if not us, to create these presentations, because the founder of our studio is a native of the Ministry of economic development and for a long time engaged in attracting investments in the economy of the Russian Federation. For us, Kalmykia became the seventh Russian region with which we were lucky to work in terms of creating an investment presentation.
The Republic of Kalmykia is a beautiful land that develops by leaps and bounds. It perfectly combines unique nature, elements of cultural heritage and modern high-tech infrastructure. To make it even more attractive for tourists and investors, it is necessary to tell with love about the most important, preserving the identity and cultural identity of the republic.
As such, there was no copywriting in this project: the customer provided all the necessary information on investment projects. We just had to take over the editing. We removed all the excess “water”, made the wording more confident, broke the “porch” of the text into several logical blocks and placed emphasis on numbers. Now the “stuffing” of the presentation has become clear and convincing.
The design turned out not catchy, acting as a neutral background and setting the overall tone of the presentation. We added bright juicy photos with national color, which instantly transport the viewer to the capital of the republic, Elista, directly to the temple "Golden Abode of Buddha Shakyamuni". And through the other slides, the golden thread is the meander - the national Kalmyk ornament "Alkhan Hee". It is thanks to a thoughtful, but not intrusive design that you want to consider the presentation more and more, each time discovering new details.
What difficulties did we face in the process and how did we solve them? Difficulties in the process were expected, we can say that we were even morally prepared for them. Our client is a state customer, so we did not expect instant feedback, especially given the intricacies of the bureaucratic apparatus. But, we must pay tribute to our esteemed customers - the design concept was agreed on the first attempt. The most interesting things were waiting for us. After agreeing on the concept and layout of 30 slides, the customer wanted to change the structure of the slide. The project had to be completely reversed, but we are sure that the client was completely satisfied.
Result
We managed to combine national color and economy in one project. We were able to make the presentation colorful, but not tedious, and the design complements the content and creates a pleasant mood for the reader. We are so imbued with interest in the republic during this work that we think about the next team meeting to hold there :
