Presentation of the cottage village Level House
Goal
Attracting buyers to a new cottage village
in the Moscow region, near the Oka River
Objectives
Developing a stylish, emotional presentations cottage village for potential buyers
Implementation
As the well-known marketing rule says, we do not sell a product, but the emotions of its use. In the creation of the presentation of the cottage village, our main task was to immerse the reader in the atmosphere of a carefree holiday in an ecologically clean corner of the Moscow region with the help of emotional text and vivid illustrations.
Having talked with the customer, the agency’s marketer highlighted the key blocks of the presentation of the cottage village: location, settlement layout, cottage projects, infrastructure and types of activities for residents.
Then a copywriter joined the work, who offered several text description options for each block of the presentation of the cottage village. The copywriter used an effective technique called “the illusion of possession”: a description of the product, as if it is already in the buyer and brings joy and satisfaction. Emotional photos of the happy residents of the cottage village complemented the feeling of possession and enhanced the effect of being in a bright, cozy house on the bank of the river.
In parallel with the copywriter, designers began to work. From photo and graphic materials, the customer of the project provided only photos and layouts of cottages that needed to be finalized. From scratch, a visual layout of the entire village was developed on the ground with the elements of infrastructure marked on the plan: entrance and parking, playgrounds and barbecue areas, its own park, conference hall, bath complex and so on.
Also, a scheme of travel to a cottage village from Moscow was developed, indicating the travel time, as well as the distances to the nearest settlements and the river.
Our client, the creator of the concept of a cottage village, received the embodiment of his idea in the form of a colorful emotional presentation. Employees of the agency developed the UTP project, prepared a clear and inclusive description of the future cottage village, supplemented the text content with bright photos and visual layout of the territory.
Result
The customer received a powerful sales tool - an effective selling presentation with an exhaustive description of the advantages of the project and high-quality graphic content of the presentation. The presentation of the cottage village in pdf format is used for sending to potential buyers, and the printed version in the form of a booklet on dense glossy paper with lamination elements is demonstrated at meetings. To date, 2⁄3 cottages of the village sold, during the year will be completed construction work.
