Presentation for the agricultural company
Goal
Scientific and Production Association "TVL" is an advanced agricultural production in Russia.
Using its own innovative developments and nanotechnology, the company produces a unique protein for feed in various fields of animal husbandry.
We've been ordered. presentation international agricultural markets.
Objectives
The difference in Russian and foreign mentality makes one think dually.
Foreigners traditionally assess the quality in numbers, graphs, schemes. Therefore, our primary task was to clearly express all the advantages of the product in a language that is understandable to the buyer.
Implementation
Read it.
LLC "Scientific and Production Association "TVL" has developed and implements innovative biotechnology for complex deep processing of grains of any variety with the receipt of Bio Protein Probiotic Complex Protein Feed Additive "Prolog".
This is information about the advertised products on the official website of the agricultural company.
We don’t know what your impressions are, but at the end of the reading we are always drawn to stand up and applaud. And this is just the first paragraph.
The same feelings, only with the additional “wrap it up immediately”, we wanted to inspire when presenting “Prolog” in foreign markets.
Naturally, the presentation had to be in English. But the most interesting thing was happening at home.
The thought had to be forcibly transformed:
- come up in Russian, as it would more clearly convey the main thing in English;
- translate into English and explain to the customer the correctness of the message in Russian.
And so, circle by circle, position by position.
We gave the dominant role to infographics. This was the main selling mission.
Charts and charts, percentages and shares were supposed to show the foreign buyer the undeniable benefits of Russian protein for each type of livestock.
Achieving simplicity, clarity, informativeness and intelligibility, we constantly experimented with the visual. We went through it all.
- columnary histograms;
- line charts;
- circular and ring diagrams.
Until they found or invented the perfect one.
In the end, they made everything cool.
Result
In Russia, it is rare that the words “stylish” and “agricultural” can coexist without irony in the same sentence. But our presentation to the agricultural company NPO TVL is a clear exception.
