Development of a commercial offer for the catering company "Kitchen Factory "Combinet"
Goal
Development of the company by attracting new customers
Objectives
Creation of a commercial proposal for cooperation with the state enterprise
Implementation
Company presentation It was developed for the state enterprise. The customer planned to conclude a contract with the enterprise and place a shop of the plant on its territory. It was assumed that in the shop, employees of enterprises located in this industrial zone will be able to order food both on the territory and with home delivery.
It was necessary to model a clear and understandable offer, with benefits justification for a potential partner.
We decided to present the company concisely and vividly, but without unnecessary colors, taking into account the specifics of the audience.
Market analysis
We analyzed how similar catering companies work: menu, delivery speed, product quality, cost. The main advantage of the "Combine" is the high quality of products and a long shelf life of finished products without losing its taste properties.
The concept of KP success
The task of the copywriter-marketer is to reflect in the presentation of the company the objective benefit and economic efficiency of the commercial offer. The main benefit of the target audience is saving time and effort on the preparation of certain dishes.
To justify this, we added the following bullies to the presentation:
- affordable prices;
- diverse range;
- long storage period - up to 30 days;
- high quality of products;
- large volumes of supplies (from 10,000 servings per day);
- excellent taste properties of cooked dishes;
- convenience in ordering (you can go to the website of the online store and order).
Strict but compelling text
The copywriter wrote in a business style, without unnecessary emotions and “colors”. To make the text lively and convincing, we added facts and figures.
In the presentation of the company, we painted an approximate calculation on the payback and profitability of the commercial offer. The figures were not taken out of mind, but by agreement of the client.
Design:
The customer asked to make the design in black and white. With the help of author's illustrations, the presentation of the company turned out to be original and solid.
Result
