Presentation of pop artist, singer Ekaterina Kovskaya

At the first stage, the marketer of the project studied in detail the creative path of the artist. The key stages of the singer’s career, significant achievements and awards were identified. In the future, the competitive advantages of Catherine were found and analyzed, which distinguish her from other artists of show business. It was these advantages in the end, it was decided to put on the cover of the media kit: “Beautiful timbre”. Penetrating performance. Powerful energy and charisma”.

One of the most important positions in presentation take reviews and recommendations of show business stars: colleagues on stage, famous producers, leading rating TV programs. The copywriter of the project studied the comments published in the media about the artist’s work and chose quotes that fully reflect Catherine’s strengths: individuality, charisma, artistry, an unusual memorable voice.

Also in the structure of the presentation for the artist included a list of hits with active links to clips in YouTube and rider.

During the development of the design concept, we invited the client to perform a presentation in a dark premium style, using spectacular portrait photos of the singer from the professional session. As the main font of the media kit, we chose the grotesque font Stolzl from the famous British design studio The Northern Block. Additional font - calligraphic BrushScript nestor Regular in pastel color, harmoniously overshadowing delicate photos of the singer.

So what happened in the end?

A minimum of text, strong emotional phrases describing the creative style of the actress, and large portrait photographs of Catherine formed the basis of the media kit.