Year — 2022

Presentation for the network selling cooking "Food here". A recipe for perfect slides

Goal

Sign contracts with landlords in shopping centers and attract franchisees

Objectives

Make a presentationIt will show that “food here” is a promising business.

Case study Eda Tut presentation design — Image 1

Implementation

To capture the attention of viewers, in culinary shows deliberately raise the degree of heat. Heroes shout, swear and throw products at each other. In life, workers in the field of catering are extremely calm (or we come across such). No exception were customers from the company "Food here". This is a young chain where they sell ready-made takeaway dishes. 

We were asked to make a presentation that will help the brand develop. This required concluding contracts with landlords and launching franchise trading points. The order was recorded, handed over to the kitchen of marketers. So write down the recipe.

We analyzed the market of ready-made food. They found out he was growing wild. According to the study of Rosselkhozbank, by 55% annually. That is, by 2025, the market will grow 4 times compared to the indicators for 2022. The outlook for entrepreneurs is more than optimistic.

Disclaimer: If you are hungry, move on to the next paragraph.

Products presented. There are many items on the menu:

  • Porridge.
  • sandwiches;
  • hot snacks;
  • salads;
  • soups;
  • second courses;
  • drinks. 

Product quality is high, while prices can be kept lower than those of competitors. It was emphasized that against the background of the trend for savings and the popularity of ready-made food, the points will be in demand.

Shopping points. For franchisees, it is important to understand what room to rent. They explained that there are different options, but even a 3 square meter platform is suitable for the start. 

We chose a memorable palette. Each color has its own purpose:

  • Green - refers to healthy food;
  • Orange - increases appetite;
  • Purple - broadcasts calmness and confidence.
Case study Eda Tut presentation design — Image 2

Result

The customer approved the presentation. They take it with them to negotiate with franchisees and send it to landlords. By the middle of 2024, Food Here has eight points in Moscow. Obviously, this is just the beginning. The client plans to build a network throughout the country.

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