Presentation by METRO Cash & Carry
Goal
The launch of the METRO franchise – “Beans”.
METRO is a longtime partner of Veonix. We have successfully implemented several projects. And we were glad that another interesting idea of the international company embodies with us.
Objectives
Tell potential dealers about the new format of the store near the house - "Beans".
“Beans” is a franchise of a minimarket popular worldwide format “at home”.
Such shops are often placed in sleeping areas and offer customers products and essential goods. There you can always get home service, buy a ready-made sandwich and a cup of fragrant coffee.
It's new in Russia. Developed presentation I had to convince entrepreneurs to invest without fear in such an attractive project.
Implementation
METRO are real Germans, pedantic, consistent and corrosive. So did our work on the project. The company came with experience launching a franchise in Europe and source code. Good, but not as good as the presentation. Our rewriting did not touch their essence, but easily changed the mood. All the energy of the texts was transformed into expressive graphics. Work on the design was also on the rise - I wanted to play, joke and even hooligan. We worked hard on the details. Each slide visualized a different aspect of the future of the business.
The infographic in the presentation gave a clear message “try it, we are not afraid!” The benefits for future franchise dealers are obvious:
- friendly conditions of immersion in business;
- expert support of entrepreneurs at all stages of the store development;
- Preservation of freedom and independence of management of the minimarket.
All this Veonix on diagrams and graphs showed in the presentation. The developed layout of the company METRO agreed to us from the first approach. The presentation was prepared for publication in Russian and English. In both languages she carried a major mood.
Result
A series of presentations on franchising liked the customer and entrepreneurs.
The spirit of the “go ahead and it will work” presentation was passed on to future dealers who easily plunged into a new business.
We warmly recall this work and are always happy to work with METRO.
