Presentation of China Life Restaurant

The customer set us a specific task: to create a presentation of the restaurant with a convincing text, UTP and an exclusive design for a meeting with the landlord and obtaining a retail space for the opening of a Chinese restaurant in Moscow.

At the first stage, the marketer conducted an in-depth interview with the customer and found out the advantages of the future restaurant in comparison with competitors, analyzed the target audience and the benefits of opening a Chinese restaurant for the owner of the shopping center. In addition, the marketer studied the Moscow street food market and future trends in the restaurant industry of the capital.

Based on the results of marketing analysis of the market, the team of copywriters prepared UTP and key meanings for the presentation: a restaurant in the format of street food - the most popular trend today; authentic Chinese cuisine; serving visitors with carriers of Chinese culture.

After all the competitive advantages were worked out and the texts with the descriptions of dishes were coordinated, the art director joined the work. He suggested that the customer carefully use the traditional symbols of the country - dragons and the Great Wall of China, as well as reflect the spirit and style of modern China - skyscrapers and crowded streets. In the design concept, it was decided to use two of the five primary colors of China - red, which is considered the color of joy and celebration, and white - the color of the lotus, a symbol of purity.

What did we get out of it?

The design of the restaurant presentation successfully reflected the style of its cuisine - "Chinese fusion", that is, a combination of various culinary traditions. The restaurant menu includes both traditional pan-Asian dishes and modern hits of Chinese cuisine in Moscow. And in our presentation, dragons and skyscrapers harmoniously coexist.