Developing a presentation for Pepsico is the most exciting case of the decade
- Editing
- Creative concept
- The layout
- Infographics
Goal
Impress the Board of Directors with the victories of Pepsico in the Russian soft drinks market
Objectives
Develop a stylish presentation that vividly and effectively demonstrates the results of two years of work of the company
Implementation
We were approached by one of the most powerful corporations in the world - Pepsico, in the portfolio of brands which is a number of popular drinks: the famous Lipton, refreshing Mirinda, seductive Evervess, energizing Frustyle, as well as the legendary Pepsi itself. The top managers of the company wanted to make a visualized, concise report for two years of successful work. Therefore, we were faced with the task of developing a bright, “juicy” presentation that will make the abundance of numbers understandable using infographics.
In 2021 and 2022, Pepsico brands successfully fought for leadership in the Russian market. Now the results obtained had to be spectacularly and convincingly reflected in the presentation, so that the board of directors did not have any doubts about the brilliant results of the company.
Our marketers and editors conducted an extended interview with the customer, where they carefully recorded all the data that needed to be reflected in the presentation.
As soon as the presentation was transferred to the design, our team’s happy smile did not go away – finally you can show your full potential without being afraid to overdo it with creativity!
Instead of dry numbers, we decided to create “live” and charming images, each of which will be remembered by the viewer.
We used bright, summer colors that create a positive mood. This is the case for soft drinks for young people!
For each slide, a unique story was invented, the heroes of which were shining bottles of sweet water. And complemented the design catchy ambitious headlines.
In order to capaciously and spectacularly convey information about the achievements of the company in figures, we created a slide with an elegant, minimalist diagram. In the form of a clear infographic, the page shows a huge increase in the company’s market share from 15% in the 1st quarter of 2021 to 52% in the 4th quarter of 2022.
The Heading Pro Wide font is designed specifically for use in headlines, so it looks particularly advantageous in this presentation, where colorful, juicy images occupy most of the screen.
Result
The customer is impressed with our work and how we managed to clearly perform a difficult task. We are truly proud of this, because we are talking about a global corporation that has long become a true symbol of successful marketing. This company is able to make billions on sweet carbonated water. And we can make stylish presentations!
Do you want your presentation to be developed by a studio that Pepsico Corporation trusts? We will be glad to discuss the details of your project!
