Presentation of the clinic Jeu Demeure, services of a cosmetologist

The cosmetics market in Russia is a highly competitive niche. Therefore, the agency’s marketer faced an important task: to find and demonstrate in a favorable way the advantages of a cosmetic brand for both the end consumer and for a beauty salon or a cosmetologist who are considering the use of this brand during procedures.

The key selling part of the presentation of the clinic is to work out the objections of cosmetologists and select convincing arguments for those who doubt the advantages of the cosmetic brand. During an in-depth interview with the customer of the presentation of the clinic, the marketer identified 10 main problems that beauty salons face in the course of their work.

At the next stage, the marketer found and formulated the advantages of a cosmetic brand that can solve these problems. The presentation of the clinic also included a brief overview of the modern cosmetics market in Russia and its main trends.

This helped to demonstrate the expertise of the customer and increase trust in him.

Also, the presentation of the clinic included a catalog of cosmetic products with detailed information for a cosmetologist and a description of possible procedures with the use of this cosmetics.

The designer used product photos provided by the customer to demonstrate attractive cosmetic product packaging and dosage options. At the same time, careful color correction and retouching of photos were carried out.

Natural components and extracts of plants play a key role in the composition of the cosmetic brand, so the designer chose a calm green color as the main color of the presentation, which is associated with nature and means life, growth and harmony.