Navigator of demanded professions in the Far East,
6th edition

The customer set out to transform analytical materials, statistical tables and business graphics – that is, traditionally uninteresting content – into attractive and easy to perceive. It is worth noting that this is one of the agency’s favorite directions: we love and know how to turn pumpkin into a carriage, that is, create exciting stories from dull reports.

At the first stage, the copywriter studied the materials sent by the customer and outlined ways to facilitate information and ways to visualize it. Part of the text he shortened and reworked into infographics; some tables translated into diagrams. The names of enterprises and educational institutions were replaced by logos.

The copywriter broke large volumes of text into semantic parts and divided into small paragraphs, and also picked up short, bright headlines.

Let’s move on to the design and design phase.

Each part of the analytical report contains 3-5 photos and illustrations that correspond to the theme of the block. For the presentation, the designers developed several exclusive, hand-drawn sketches depicting the sights of the Far East.

Bright dynamic infographics reflect industries with demanded professions of the Far East: mining, mechanical engineering, forestry, fishing and tourism. Separate infographics and isometric compositions are designed for each region and industry.

In the presentation, the designer used a logo, corporate colors, fonts and other elements of the corporate identity of the customer.