Presentation of the medical center "Merit-Pharmaceutical"

We conducted a detailed analysis of competitors, made a map of the weaknesses and strengths of the enemy, revealed the advantages of the company. We studied the target audience, each prescribed avatars (portrait of a potential client, indicating pain, needs, objections, etc.)

We collected all the information and brainstormed, during which a creative idea was born to promote the company (we will not disclose details in the interests of the client). The advantages were focused on individual orders, storage and transportation of medicines, loyal prices and own marketing campaign.

The designer specially picked up delicate blue tones to reflect the theme of the company and inspire confidence in the reader.

Note that in the presentation of the medical center the minimum text, mainly lists, infographics, pictures.

We chose a strict and at the same time easy, unusual style of presentation of such a difficult topic.

Why?

Many similar companies write complex volumetric texts using specific terminology. This is more suitable for multi-page sites where the reader is already looking for specific information and making a decision.

The purpose of the presentation of a medical center or clinic is to hook potential customers and make them want to get more detailed information.

Therefore, we did not “load” the audience with a ton of text.

We have packaged complex and voluminous material into simple and selling theses. And the theses were supported by facts, schemes and illustrations.