Presentation for Nordic Park Residence Construction Company. How we helped sell 100 homes

Selling houses in a business class cottage

Create a presentation cottage village, which will emphasize the dignity of life outside the city

We were approached by KASKAD Real Estate. This is a developer who developed 40 cottage villages in the suburbs. It's impressive, isn't it? In March 2024, a new project was presented – Nordic Park Residence. We were asked to make a presentation that would turn potential buyers into real ones.

Such projects do not fall from the sky. The client knew that we had already worked with developers. For example, they collaborated with Unicom Development and LandLogic. Created brandbooks, presentations and sites for cottage villages "Residence Bulatovo" and "Yusupovo Village". The customer was attracted by our experience in real estate marketing.

Nordic Park Residence is a premium cottage village that stands surrounded by an ancient mighty forest. There are 95 houses on the territory. Everything in the style of modern minimalism: panoramic windows, natural wood, light colors. For a young family, this is a dream, and you should serve it on a platter.

As we love, we were given the freedom to create. The only restriction was to use Arial in the text. It’s an imperishable classic that everyone who has ever typed in Word knows. And we typed. A couple of times.

So, Arial. On the one hand, there are no serifs and curls - readability will not harm. On the other hand, the font is old; it is so familiar that the eye may not catch on to it. And we need a presentation as fresh as the air in the Nordic Park Residence forest. Okay, we haven't had that kind of trouble yet. We will attract with clear images.

In the first slide, we put a picture of a forest in the sun. He said, “Happy is he who is at home.” So we set the comfort motive, which is what home buyers are looking for. Then we blurred the image and transformed it into a background. The forest accompanies the person in the presentation as well as in the village itself.

We talked about houses. It was important to say that they were built from high-quality materials. To do this, we studied the technical part: what is gas silicate, what are good PVC membranes, how iGlass glass retains heat in the house. Explained it easily. To keep the reader’s attention, engineering subtleties alternated with photographs of families. They served as a reminder that a person buys not just a house, but invests in his happy life.

A separate block was dedicated to the Nordic Park Residence infrastructure. There was a place to walk. On the territory or nearby: - the same forest; - a landscaped park with playgrounds; - a spa hotel with restaurants and a sports complex; - a private school; - a recreation area with a beach.

They drew a map of the area. The village is 20 minutes from MKAD. For clarity, we have drawn a diagram of the passage so that the path becomes tangible.

The customer liked the presentation. We have created advertising material that will help to make transactions worth billions of rubles. The numbers are incredible, but we keep our heads cold. Not to mention, we like working with developers.

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