Presentation of a production company for investors
Goal
Attracting investment in a production company
Objectives
Development of the presentation for potential investors
Implementation
The agency was contacted by the company - the Russian leader in the production of dummies and demonstration forms in Russia and CIS countries. The customer needed to prepare a presentation for the investor in a short time in order to attract additional funds for expanding production.
The marketer analyzed the history of the company, the Russian and international markets for the production of dummies, and also studied the results of analytical reports on the development of retail in Russia in the clothing retail segment.
Based on the data obtained, the presentation concept was built: structure and key theses. Then the copywriter began to text content.
At the beginning of the presentation, key information about the company was given to investors: experience in the market, production volumes, the presence of its own factory and staff. The company’s competitive advantages include a full production cycle from design to assembly; a wide range of products; the availability of additional services, such as restoration and production of designer furniture; prompt shipment from a warehouse near Moscow.
In the presentation for investors it was also important to show an understanding of trends in the fashion retail market and to point out the possibility of quickly occupying a free niche and meeting high demand due to flexible pricing policy and own production in Russia. We also offered to focus on innovative solutions demanded by the market, such as the production of mannequins from environmentally friendly raw materials and exclusive models of mannequins in single copies to order.
In the presentation for investors it was also important to show an understanding of trends in the fashion retail market and to point out the possibility of quickly occupying a free niche and meeting high demand due to flexible pricing policy and own production in Russia. We also offered to focus on innovative solutions demanded by the market, such as the production of mannequins from environmentally friendly raw materials and exclusive models of mannequins in single copies to order.
Result
During the first round of negotiations, the production company attracted the necessary investments, started expanding production and is preparing to open its first branch in Europe.
