Presentation of Fibcom Engineering Company

Regular client of our agency ordered a new presentation Entering a new construction market. The client had considerable experience and successfully implemented projects. The information had to be structured and explained in a reasoned manner about the advantages of cooperation with the company.

After discussing the task with the customer, the marketer proposed to build a presentation of the engineering company on the comparison: “how it was without you” and “how it will be with you.” We often use this technique in cases where the benefits of a product or service are not obvious to the customer, for example, when we can not identify as an advantage the lower cost or the fastest delivery of goods.

During the in-depth interview, the marketer found out what problems the owners of office space and shopping centers often face, operating engineering systems independently, and how to avoid them in the case of cooperation with experts involved.

The materials obtained as a result of the interview were designed by the copywriter in the form of brief, but succinct and convincing theses about the advantages of hiring a firm that provides installation services.

The next stage is the design of the presentation of the engineering company. The customer expressed a desire to perform it in dark colors with futuristic design elements that reflect the technological performance of the company.

Since the text content of the presentation turned out to be quite dense, it was decided to focus on it - bright white font on a dark background. We facilitated the perception of text with the help of visual content - infographics in red corporate color and building layout schemes.