Development of the presentation of the Internet provider "COMTECH.RU"
Goal
Prepare a convincing presentation for a potential buyer
Objectives
Demonstrate in a compressed amount the benefits of working with an Internet provider
Implementation
How to tell about a company in 10 slides so that they want to buy it?
We thought of the presentation structure as a chain of buying decisions.
First, we dived into the client’s business. During the interview, we learned that COMTECH.RU occupies a leading position in the Yasenevo area:
- 4.5 thousand apartments were connected;
- It supports the Internet in 15+ government agencies.
The advantage of the company is the focus on Yasenevo, i.e. work in this local area. The installer reaches the address within 10-15 minutes and quickly eliminates the problems. New subscribers can connect to the Internet on the same day after the application.
A potential buyer needs to understand how satisfied the target audience is, whether the demand corresponds to the supply.
Therefore, on the first slide of the company's presentation, we made UTP - "Leading Internet Service Provider in the Yasenevo area."
What else should be reflected in the presentation to make a purchase decision? Numbers. Does the company make a profit, does it have debts?
- 0 credits and debts;
- in the 2000 market;
- $210,000 is the company's annual turnover.
The logical chain of decision-making continued:
Why Yasenevo? Really, why would he invest in companies in the area? Are there more promising areas? We do not pour water from the series “We are the best of the best”, but give facts and figures: “The district occupies one of the first places in Moscow in terms of permanent population.”
Why do customers choose us to buy this company? We argue with the help of brief advantages and benefits.
Another advantage of the Internet provider is the ring topology of the network - in case of an accident or a break in the main cable, subscribers do not remain without the Internet. The advantage for the buyer is the absence of endless calls from subscribers (for the period of the accident), satisfied and loyal customers.
Bright design with elements of infographics helped to visualize the company in the presentation.
Result
A convincing presentation of the company, step by step revealing all the advantages of our client.
