Presentation of the leasing company. Case for Gazprombank Leasing

We were approached with cooperation by specialists from Gazprombank Leasing. For 20 years, the company has been successfully enabling its customers to purchase the necessary property through a special form of lending and is the leader of the Russian market in terms of new business. The degree of satisfaction of recipients of their financial services according to internal statistics (NPS index) for 2021 is 90%!

We had to present the level of service quality and personal solutions for the purchase of items of special chic in the style of the Great Gatsby. We love these things, so we took it with enthusiasm. (On luxury living.) 3 years after the release of the film of the same name, the yacht involved in the shooting was put up as a lot for sale for only 1.85 million dollars. Who became its new owner? It is a rhetorical question.

It was necessary to create a product that would help to reflect the advantages of leasing to privileged customers as an effective financing tool. It is no secret that high-income people value their time and are therefore interested in fast and quality service. The presentation should be as informative as possible, visually correspond to the style and lifestyle of the target audience and thereby help the client feel a sense of their own exceptionalism.

To our surprise, the customer asked us to move away from the standard color combinations corresponding to the identity of Gazprombank and offer a non-trivial solution.

The wishes were taken into account and several options in different styles were proposed for coordination. First place and by tradition, the Olympic medal in this luxury competition was given to the variant, which used a combination of gold and black. The reaction to it from customers was the word "wow." There was almost no doubt about it, and classic solutions almost always prevail. And we said a modest "thank you" or something like that, and we were overwhelmed with positive emotions.

We made the layout of materials in accordance with the approved design, placed on the slides all the information about the favorable terms of cooperation. The task is not just to create a “luxury” effect, but to present the product as a ready-made solution, on the basis of which you can visually evaluate universal tools for business growth.

As an example, we took data on the purchase of a helicopter, a yacht, a business jet and a car. We placed the financial calculations made with the cost, term of the contract, the size of the monthly payment indicating the percentage of advance and increase in price, as well as savings on property and transport tax.

We talked about preferential leasing, which includes several thousand state subsidy programs, optimization of the tax base, lack of collateral, additional opportunities. Included information that any contract can add delivery, insurance, registration, service. And all this is visually imbued with elitism and polish, as the world-famous singer Rihanna said: “Shine bright like a diamond!”