Development of a presentation for the United Shipbuilding Corporation (USC)
Goal
To present to the Ministry of Industry the production capabilities of the Amur Shipyard, which is part of the USC holding. Attract attention and increase the volume of state orders for further development and strengthening of the enterprise
Objectives
Required. Creating a simple and understandable presentation the plant as an independent production unit, but with an emphasis on inalienability from the corporation
Implementation
USC is the largest strategic company in Russia, which was founded before the Second World War. It builds and modernizes civil and military vessels, including:
- submarines;
- warships;
- helicopter-carriers
- oil platforms.
In addition, the plant has extensive experience in the production of specific metal structures:
- pipeline of any diameter;
- containers for transportation of various substances;
- pressure vessels.
Our task was to create a presentation on the Amur Shipyard for the Ministry of Industry.
It was necessary to talk about the capacities, to clearly show what ships and metal structures they can produce on the example of completed objects.
The development of the presentation to order was carried out in several stages. Before we started designing, our marketers thought through the content line in detail. Introductory data from the customer were studied and a text structure without excess water with specific facts and figures was developed.
The main difficulty was that the corporate design of the USC brandbook and the Amur Shipyard itself was made in different styles. We had to somehow keep each of them recognizable and at the same time synchronize both designs into one harmonious presentation.
And we did. Our designers are able to find solutions even where, at first glance, it is impossible!
Result
The design was made in strict accordance with the corporate style of the United Shipbuilding Corporation. The Ministry could not remain indifferent to the merits of the enterprise and pass by the impressive potential. The plant is flourishing, and we, in turn, received an excellent review and another loyal customer in the customer base.
