Presentation
cryptocurrency exchange
Moscow
Goal
In the wake of the boom in the digital currency market, the well-known firm SM-TRADE turned to us. The company launched one of the first Russian cryptocurrency exchanges in Moscow and it needed presentation.
Objectives
The essence and content of the concepts of “blockchain”, “cryptocurrency”, “cryptoexchange” for many is akin to Martian. But information resources generously surround them with an aura of wealth and profit.
To make the SM-TRADE exchange attractive, we could not bet on the intricacies of blockchain trading. We wanted to encourage future players only to take the first step, and this required demonstrating the transparency and reliability of the crypto exchange.
Implementation
The design of the presentation played a major role. He used every word, symbol and image to say, “We can be trusted.”
In order to get a clear product, we had to become “players”. Understand the financial background of digital currency. The customer was very helpful in this process.
SM-TRADE has created several successful projects in the blockchain market, including the issuance of cryptocurrency. By understanding the intricacies of the digital economic language, the company enabled Veonix to easily balance the entire presentation route.
We revealed concepts, operated with numbers, referred to leading economists and high-profile brands to show the reliability of the cryptocurrency exchange SM-TRADE.
The main rule of copywriting is to speak a simple and understandable language. That's not possible in this niche.
Imagery and metaphor for help, too, could not be called – much-needed solidity was lost. I had to turn around.
At first, it was scary.
Take a few months or even years to understand the intricacies of blockchain technology and crypto trading.
Choose the right cryptocurrency for investment;
Find a reliable place to buy and sell;
Ensure the security of transactions and the deposit and withdrawal of funds.
Then rescued:
A successful, transparent history of SM-TRADE
the real history of trading SM-TRADE traders online;
24/7 customer support.
And all this with examples, dynamics and names.
Result
The presentation of the SM-TRADE cryptocurrency exchange turned out to be expressive and brutal. It easily accomplished its task and serves as an example for many “just about the difficult”.
