Presentation of Lukoil Oil Company Western Siberia. We walked into the same river twice and didn’t regret it.

Lukoil is the largest Russian oil and gas production and processing corporation. The secret of its success is simple: not to catch trends, but to set them, developing in new directions. But like any top-level company, Lukoil has its own features that can complicate the work on the project.

That is why our first cooperation with Lukoil did not work.

The fact is that the company has many departments and a complex system of approvals. If in one department the head can shake your hand with heartfelt gratitude, in another, the same work can be evaluated quite differently.

That's what happened to us.

We prepared a presentation of the oil company to order, taking into account all the wishes of the client. As a result: the first “institution” rated it at 5+, but the other head said that the result is not suitable anywhere.

We left beautifully and dignified: we gave the customer all the material and did not take money for the work.

It was very disappointing, but for a long time we did not become sad, we were overwhelmed by a wave of new interesting projects. However, we would never have thought that a new round of cooperation with Lukoil, however, with its other division, awaits us.

When they approached us, despite previous experience, we remained open to cooperation - our ambitious team saw it as a challenge and a second chance. And this time the work went like hell!

We had to make a presentation on breakthrough software to improve the warehouse network and logistics services of the oil concern.

By the way, the development of this software was led by the best specialists of Lukoil, aces in the field of automation of the oil refining industry. But they were not immersed in design, identity, patterns, and knew almost nothing about Figma and Adobe Illustrator.

We swim like fish in the water, so we were entrusted with this site.

We communicated directly with the management, received comprehensive and prompt feedback.

But even with such close cooperation, it was not without difficulties. Our copywriters worked like Stakhanovists on the keyboard in three shifts. The content was created with reinforced concrete creak: to operate a narrow-profile terminology of oil workers turned out to be another problem.

But the customer did not leave us without matchmaking support. As a result, not only the texts, but the whole presentation turned out to be the most convincing!