Development of a presentation for the cosmetic company Letual
Goal
To convey the opportunities and prospects of the company’s career growth to employees. Tell / remind about the great mission to those who are already working for the benefit of the Corporation and those who are just going to plunge into the world of beauty
Objectives
Create a visual, vivid, exciting presentation cosmetics company on order for internal use under the training of ordinary employees and managers. Dilute it with creative things. Combine the incompatible: strict corporate style and air-feminine beauty theme
Implementation
Letual is a chain of retail stores of cosmetics and perfumes, which presents products of 150 brands, including its own line "L'Etoile Selection". The trademark is well known even in remote provinces of Russia.
By the way, the French word "L'Etoile" translates as "star". It was a sign that something unearthly, cosmic was expected of us!
You think we saved? Not at all! We really like the star problem!
And the work boiled.
As a result, several exclusive animation presentations with 20 slides were created in two languages: Russian and English. By the way, you can watch the animation on our YouTube channel!
There were difficulties, but we managed them easily. They consisted in the fact that it was necessary to draw a restrained corporate design, without losing sight of it for a second, that it should correspond to the gentle and refined style of Letoil.
For a while, our designers even had to become hunters with a mission to kill two birds with one stone: to observe a strict corporate style and preserve the identity (characteristic features of branding, the usual image of the company).
We managed to do all this without much delay and creative stupor. Moreover, we took the initiative to make an animation, which pleased the customer.
By the way, during the creation of this presentation, no hare was injured!
Result
The client left us in a wild delight with a complete design kit:
- Video clip;
- Presentation at Power Point;
- PDF presentation.
What happened after? Old employees are excited, breaking previous records for the implementation of plans, and new ones are actively storming HR departments.
