Presentation of Beeline Company
Goal
Presenting Beeline’s opportunities and plans to foreign partners and investors
Objectives
Create a concise corporate presentation Beeline about the company in English
Implementation
Four employees of our agency took part in the development of the beeline presentation: art director, project manager, designer and copywriter.
Initially, the materials provided by the customer were studied: a pool of old presentations about the company and several promotional booklets. In order to compile an effective structure and texts of Beeline’s presentation, a “mind map” was developed, in which the thesis of the presentation was thrown out.
After agreeing the structure of the presentation with the customer, we began to develop texts, roughly understanding how to visualize these texts. An approximate view of infographics, icons and other visual elements was developed during the prototyping phase. A very important point that allows you to get the perfect presentation is the close work of the designer and copywriter.
Having received an agreed prototype of the presentation, with a sketch arrangement of graphic elements, it is time for design. Initially, during an interview with the customer, it was determined that the design should be light and at the same time infographical, so it was decided to abandon the abundance of raster design elements in favor of thin vector elements. Naturally, it was impossible to go beyond the approved Beeline brand book, so corporate fonts, colors and patterns were used.
After the approval of the final version of the design, a full layout was made and translated into English.
Result
The corporate presentation was prepared and transmitted to the customer in two languages and in several formats - for distribution, printing and for demonstration on the projector.
