Presentation of Moscow and Moscow Region parks
Goal
This was an order from the Moscow Region Government. That trust is certainly honorable for Veonix. We had to paint vividly the prospects for the development of the “light” urban environment in Moscow in order to attract business.
Objectives
Of course, the socio-ecological component of the project is what is on the surface. People want to relax in nature, breathe fresh air. And the parks are the “branches” of the forest in the city.
But the future of green space without investment is doubtful. That is why we focused on entrepreneurs.
From the presentation, they should easily capture the variety of conditions offered by the authorities:
comfortable and high-quality trade infrastructure;
modern environmental design;
Understandable concepts of trade development in parks.
Implementation
Infographics with maps are a common part of any presentation. And it was not difficult for us, despite the tight deadlines.
Drive in the work added an unusual idea of the project customer. The government of the Moscow region emphasized visibility and expressiveness. This task is easily solved through 3D visualization.
We brought in a cool 3D designer. The development of the layout was carried out in parallel: while the 3D designer gave volume to trading platforms and premises, Veonix specialists were engaged in the development of texts and infographics of the presentation.
All small architectural forms in the parks were subjected to three-dimensionalities. Shops and cafes, rental points and sports facilities, outlets with fast food or toys acquired volume and movement in the presentation.
For us, each new page was the next level of a computer tramp, the virtual space of which was a park ensemble of Moscow and the Moscow region.
The project of the Moscow authorities was a new challenge for us, which we easily coped with.
Result
The presentation was expressive, colorful and dynamic. Anyone who met her could feel like a visitor to park recreation areas and cafes.
The customer was pleased. Veonix, too. It is not every day that we are lucky to work for the benefit of our small country.