Presentation of an apartment building in a new residential district
Goal
Attracting investments for the construction of vip apartments
Objectives
Development of a selling presentationdemonstrating the uniqueness and advantages of the project
Implementation
An investor of a premium club house asked the agency to prepare a spectacular presentation about the project. By the time we started working, we had renders of the future building and photographs of apartment design projects. Textual content with the development of the advantages of the project and the description of the infrastructure of the club house had to be prepared for us.
After an interview with the customer, the marketer developed the following concept for the presentation of an apartment building: the philosophy of the project; the author’s team (architects, designers), the advantages of the location of the building; exclusive architectural solutions and internal infrastructure; description of planning and design solutions; creating the illusion of possessing in the format of “one day in the life of a club house”.
Working through the section on the location of the club house, we analyzed the infrastructure of the neighborhood. The investor picked up a successful place for construction - in the business center of the city and next to the recreation park and large shopping centers.
Therefore, in the title of the slide, the copywriter suggested to make the following phrase-UTP: “Enjoy the freshness and coolness of the city park, staying in the center of business life of the city.” The designer developed a map of the city with marked infrastructure and distance to them.
For a slide about exclusive architectural solutions, we developed an infographic that was visually placed on the render of the appearance of the club house: we indicated what the facades of the building were made of, noted the presence of night lighting, the number of floors and entrances.
In the description we organically weave a description of the main advantages of living: proximity to the center, panoramic windows overlooking the park, concierge services and cleaning service, an open lobby on the roof.
For each slide of the presentation of an apartment building, the designer retouched the photos provided by the customer. The color of the text and infographics coincides with the colors of the project logo - this is a combination of natural shades of wood, which perfectly harmonizes with the dark background of the slides.
Result
The presentation of an apartment building favorably presented its competitive advantages, the design emphasizes the premium level of the project. Thanks to the spectacular presentation, the customer quickly found investment in the project and received the first applications for the purchase of apartments.
