Presentation of the ALROSA mining company
Goal
Preparation of a visual report on the implementation of marketing projects of the company
Objectives
Design and layout of the marketing report on the promotion of brand products
Implementation
Russian diamond mining giant ALROSA conducts an active marketing policy, studying the attitude of buyers to their products and trends in the natural diamond market. Also among the priorities of the company is the launch and promotion of new brands.
Our agency prepared a presentation of the mining company on the basis of the customer’s information. The report includes sections on ongoing marketing projects, a map of the launch of a new brand of the company, indicating both already completed and planned stages of the project.
The designer of the agency offered several options for the color concept of the presentation with a light and dark background, as well as a graphic image of a natural diamond.
The customer chose a concept with a dark background of slides.
In the design of the presentation of the mining company, icons in the form of stylized diamonds and photographs of the mining complex were used, demonstrating the scale of production. In the section on the effect of fluorescence, where a table with reporting indicators is placed, the designer placed icons of industrial topics, which diluted dry statistical information. The color design of the ALROSA presentation corresponds to the company’s corporate colors.
Result
The customer received an easy to read marketing report in stylish execution. Analytical data, tables and graphs are effectively visualized, which facilitates their study.
