Annual report of the insurance company "Paritet-SK"

The annual report is a multi-page analytical document that requires a thoughtful approach.

The work of our project team on the development of the annual report is structured as follows: at the first stage we discuss with the customer the concept of the document: the style of presentation of information, options for visualizing the material, discuss the types of photo content and illustrations.

At the second stage, copywriters adapt customer materials for presentation in accordance with the chosen concept, compile the structure of the document, select headings for sections, process complex information into visual infographics.

The third stage is the layout of text and graphic material: diagrams, infographics, illustrations. When the information is visualized, the document is finalized together with the customer: we determine which numbers to highlight brighter, where to add or shorten the text, place color accents, replace photos and so on.

In the case of the annual report of the insurance company “Paritet-SK”, the business information style of presentation of the material was chosen. Part of the text - the history of development and value, the company, the characteristics of the insurance market of Russia - was reworked into infographics and charts. Bright accents, attracting attention, were large numbers in the text and infographics. Elegant Paragon font (French) paragon - a sample, and in jewelry - a diamond without flaws - made the text light and expressive.

The color scheme of the annual report has two main colors: corporate dark turquoise (the color of balance and concentration) and dynamic blue and blue. On each page of the annual report, the designer carefully used an element of the insurance company logo, which helped to preserve the uniform design style of the entire document.