How we created a minimalist design masterpiece for NF Group – a presentation for ex. Knight Frank

We have long had more than a working relationship with NF Group. Our friendship and constructive cooperation began when they were working under the Knight Frank brand and were part of a global real estate corporation. Look. case from 2017. However, the world is unstable and a number of global events have led to the separation of the Russian representative office and the change of its name. It begs a joke: there was NightFrank, became Real Estate and Point, but it’s not funny. What remains unchanged is the trust of our partners. Which we especially appreciate. 

We had a lot of interesting work to do not just to create a presentation, but also to rebrand the company. Let’s be honest, we’re in the process of working on some amazing new projects and we’ll share the results with you later. The first thing we set out to do was to develop a presentation of the company, which will mark a new era in the activities of the NF Group.

As you understand, our mission is responsible, but we are not done with a finger, so we enthusiastically set to work. With the customer determined the colors: white, gray, black and gold. We picked up restrained, but with a twist, fonts.

In parallel with the designers, the editors worked on the project, trying simply and without hesitation to tell about the company, while not losing charm and respectability. And then it was necessary to put the puzzles together, adding photos of top managers and beautiful illustrations. The result of the joint multi-day work turned out to be so beautiful that the especially sentimental employees of Veonics gained tears of pride.

What difficulties did we face in the process and how did we solve them?

Initially, as minimalist lovers, we chose monochrome and limited ourselves to a few basic colors. Our project seemed sad and gloomy to the customer, which we did not plan initially. Therefore, it was decided to add gold strokes and color illustrations, while maintaining a general restrained tone. In addition, we had to draw a large number of different icons for very similar concepts. For example, only the word “real estate” occurs more than 10 times: commercial, retail, office, warehouse, etc. And we created a separate image for each of them. We brainstormed four times, because one head is good and many windows in zoom are better.