Sponsored presentation for the football club “Tornado”. How we gave hope to Russian football

It often happens that the design created by us helps not only to make the client happy, but also does a good deed. And we are glad that our work can make this world a little better and kinder. Today's case will be about that.

Tornado Football Club is a modern children's sports school, which methodically grows from talented children of future world football stars. The founder of the club, the team and the entire coaching staff sincerely invest in their business and live a dream - to make Russian football a source of pride. In addition to paid tickets, the school has budget places for children from low-income families. Therefore, every child has a chance to get a ticket to a happy life, regardless of the parents’ capabilities. But like any good deed, the activities of the football club need continuous funding and constant sponsorship. Therefore, the children’s sports school asked us for help in creating a convincing presentation that would once and for all solve the problem of finding sponsors and would allow us to do the main thing – educating future winners of the Olympics and World Cups.

We have sponsored presentations many times and we know what people who invest in sports want to see. We have already published one of the cases. It was. Sponsorship presentation for the eSports team. In addition to the sport, we did Design for a hockey school.

At the very first interview with the customer, we immediately knew what this presentation would be. Bright, dynamic, with powerful design and compelling economic arguments. But at the same time, it should be a little touching.

After all, the development of youth sports is not about money, it is about something more global. Therefore, after discussing the concept with the client, we began to develop the text structure of the presentation.

But the text was not so simple. It seemed to us that we made strong convincing formulations, like verbal penalties, hitting exactly the target. But the customer did not like almost all of our text, and even the style of presentation seemed inappropriate. And so the process of writing the presentation hit the bar, and a red card loomed. After several consultations with the coaching staff, it was decided to change the forward (editor-in-chief) in this project. Apparently, it is not for nothing that men play football, and girls, even if they are cool professionals, are the decoration of the stands and the best support group. Therefore, Oleg left the bench on the field, and, to everyone’s amazement, the “game” improved from the first seconds. He completely rewrote all the texts, placed accents and presented a new prototype to the customer. Which was agreed "from the first strike." Yes, it happens that creativity will never be the same in two different people. And we once again made sure that only a real fan can write beautifully about football :

If we had difficulties with the creation of texts, then the design was a victory in the first half, even though the customer did not provide us with other materials besides the logo and the phrase “make it beautiful”.

For the style of presentation, a deep blue color was taken as a basis, diluted with contrasting ornaments and dynamic football photos with complex potting. Thanks to these techniques, the design turned out to be daring and youthful. 

We were able to tell convincingly that the Tornado club does not just teach children football, it educates in every child a leader who knows how to work in a team and achieve ambitious goals. This is more important than sports victories. Our efforts paid off in full – we received another project that we are incredibly proud of.

The presentation was as bright and dynamic as possible, but most importantly, effective. So perhaps in a few years we will be rooting not for Leonel Messi, but for Leonid Messina, a graduate of the Tornado football club.