Presentation for the new Kia K8. How We Turned the Language of Engineers into the Language of Emotions
Goal
Create a presentation that will become the main sales tool for dealerships - stylish, dynamic and technically flawless.
Objectives
Adapt English content to a Russian-speaking audience while retaining the accuracy of terms, and develop a visual that emphasizes the status and innovation of the car.
Implementation
The Russian representative office of Kia asked us to make a presentation of the new Kia K8. But the challenge was not just design. It was necessary to translate and adapt the technical text from English to Russian so that it sounded natural, bright and clear to the buyer.
We plunged into the world of automotive terms: “eight-speed gearbox”, “active air damper” – all this had to be translated into convincing and clear language. We worked on every point to make complex technologies close and desirable.
But our team did not stop at the text. A simple presentation seemed too modest for such a car. We decided to revive the slides with animation: the car’s headlights lit up, interior elements smoothly appeared on the screen, and graphics and schemes gained dynamics. It wasn’t just a show, it was a digital show.
What did we do?
Content adaptation. Translated and linguistically processed technical descriptions, retaining accuracy, but making the text live and sell.
Design and animation. Designed stylish slides with emphasis on the key features of the car – from the exterior to control systems. Added complex animation, which emphasized the premium Kia K8.
Dealer convenience. The presentation was made in a format ready for use in dealerships - no additional revision was required.
Result
The presentation was praised for its combination of deep content study and visual expressiveness. Moreover, we have agreed on future projects when the brand returns to the Russian market in full.
For us, this project was another confirmation: even a technical problem can be solved with soul and creativity. If you need to not just present, but revitalize your content – let me know. Make sure that your product is spoken in a language that is understood by the heart.
