Presentation of the consulting company in the field of industrial real estate Ires Group

During the interview with the marketer, the client provided detailed information about the industrial real estate market. In particular, the main problems of buyers and tenants in finding a suitable site, as well as the difficulties of owners of industrial bases, factories, warehouses in finding a tenant were identified.

Work on the presentation was carried out according to the method of progressive JPEG: first, its structure, key theses and photo topics for each slide were developed and agreed with the customer.

Then the copywriter together with the marketer began to create texts. Options of catchy headings for each slide, short and capacious phrases were worked out. After agreeing on the text, the designer joined the work: he selected fonts, photos and infographics for each slide.

The main color of the presentation was dark blue, which is often used to reflect reliability and responsibility.

It is no coincidence that shades of blue are most often used by international IT companies, automakers, airlines, banks and payment systems - brands for which product reliability and safety are paramount.

What happened in the end?

Consistently, from slide to slide, the presentation of industrial real estate shows the company's deep understanding of the industry market, the main problems faced by its players - both tenants and owners of industrial sites. Demonstrates competence and experience. It tells about the professionalism of the team and the level of tasks, the solution of which the company's specialists confidently take on themselves.

Graphic content in the form of high-quality photographs of industrial subjects and a restrained color palette give the presentation the necessary rigor and style, cause confidence.