Mercury DV – Presentation for Chinese Business Partners

Our client is the creator of the famous Gladiator brand, which produces inflatable boats and engines. The company expands the scope of activities, mastering sales of imported ATVs.

The team of "Veonics" had a difficult task: succinctly and clearly convey to Chinese manufacturers that:

• ODES quad bikes have great prospects in Russia;

• The customer has the best dealer network in the country and maximum opportunities to promote these products.

The presentation should be made in English (we often receive such orders). The client will meet with partners in four days. If we do not meet the deadline, we will have to return the advance. 

In general, force majeure.

Make it till Monday.

We felt a slight cold at the gate: we can forget about the weekend. We'll have to turn on the second breath. But we're not used to it.

The team plunged into the complex themes of the ATV market. We analyzed the sea of information, placed accents, thought through graphs, wrote an easy and convincing text.

But it was still necessary to make a translation into English with proofreading by a native speaker. And time was treacherously ticking. 

Change of arms

Usually designers start working after the text is approved by the customer. But not in that situation. To speed up the process, two design concepts were developed. 

The customer chose the option in bright saturated colors, transmitting the energy of roaring engines, the romance of off-road, the desire to win. It was the right choice.

But our force majeure continued. 

The designer who developed the idea urgently needed a vacation. The concept had to be implemented by another specialist. 

Changing your arm is a nervous situation. However, the second designer not only coped well, but also seriously improved the visual solution. In the end, it turned out really cool.