Presentation for the Carloson premium car rental service. How we started the sales engine
Goal
Expand the base of customers who rent business class cars
Objectives
Make a presentationattractive to a wealthy audience
Implementation
What can you do in 3.2 seconds? Take five steps or read this sentence. But the car Lamborghini Huracán in 3.2 seconds manages to accelerate to 100 km / h. Such luxury cars are leased by our customer - the company Carloson. We were asked to create a presentation that would shorten the time between a customer’s request and a purchase. Hold on to the handrails, let's take a breeze slide.
We chose the colors. The basis was taken a combination of black and gold - the union of rigor and luxury. Used a gradient to achieve the shine effect. The background is dark, so the letters were made white for better readability. We have assembled a classic palette that looks convincing for high-income people.
Emphasized features. On the second page there is a unique sales offer: “Rent cars that give a sense of superiority”. The reader immediately imagines sitting in a leather salon and catching curious glances of pedestrians. Added four tiles with a description of the benefits:
- the largest premium car park among rentals in Russia;
- Freedom of movement: You can even travel abroad.
- urgent technical support in 400 cities of the country;
- respect for confidentiality.
Cars were introduced. Of course, the main thing is the product itself. Under the photos of cars allocated five slides. Sorted by categories: from SUVs to sports cars. Each segment has five images and a QR code that leads to the corresponding section of the site.
We talked about the loyalty program. The customer offers club cards that give privileges. We put them in 10 points, and we drew an icon for each. Here are four from the list:
- "No speed limit" - speedometer;
- "fuel included in the price" - refueling pistol;
- "free ride to the sink" - a wheel in foam;
- "right to be late" is a clock.
Pay attention to corporate clients. It was emphasized that the service provides drivers - experienced, in tuxedos, trained to communicate with VIP-persons. The company also provides escort in the form of armored vehicles and security. This is really a trip on the tariff "Comfort +".
Additional services were mentioned. Carloson leases business jets, helicopters and yachts. We're crazy, too. Showed photos of transport, attached the names of models and descriptions
Result
The green light went on. The customer approved the work, especially noting the clear structure and small amount of text. We know that wealthy people are in constant time, so words did not overload the presentation.
Our product helped the customer to increase the number of orders. This worked especially well for those who hesitated and did not fully dare to make a decision. After the presentation, the leads turned into buyers. This is the gas pedal.
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