Creating a presentation for fast food restaurants The Crepe
Goal
Present the company to potential landlords in the largest shopping centers of Moscow and conclude a lease agreement
Objectives
Create a presentation of the company on the structure of the commercial offer to close the transaction
Implementation
The customer planned to rent an area in the shopping center, which already housed a mini-cafe of this type. With the presentation, the client wanted to convince landlords that Crepa would bring them significant income and would not become competitors to other coffee houses.
How we built the work:
1. Niche analysis
A copywriter-marketer studied the market and came to the conclusion that Crepa is a unique premium fast food. These are luxury pancakes at a price slightly above ordinary pancakes. Their advantage is that they have no analogues. Even "Teaspoon" and "Teremok" are not competitors, because the products are significantly different.
2. Cafe target audience
The marketer visited the shopping center, estimated the average attendance and demand for services of such coffee shops. We took into account that in other places Crepa was already in great demand and the number of visitors grew every day.
The marketer identified a segment of the target audience from the visitors of the shopping center, which, presumably, will visit the cafe.
3. Calculation of economic efficiency
We not only develop creative concepts for company presentations and marketing whales, but also know how to calculate indicative economic indicators for commercial offers.
Based on customer data, we calculated the economic efficiency of the project (from the point of view of the landlord) and agreed it with the CFO of The Crepe.
4. Elaboration of objections of potential lessors
- Will it generate revenue?
- How will it affect the work of other coffee shops in the shopping center?
- Why is it Crepá, maybe other coffee shops have also sent presentations?
For each of these issues, we prepared presentation blocks, with arguments in favor of the customer’s coffee shop.
5. Finals.
Please note that the presentation includes the structure of the commercial offer and the inherent attributes of the selling marketing kit.
The copywriter wrote capacious and catchy formulations in the form of bullites, and the designer harmoniously placed them on 12 slides.
The presentation of the coffee shop became a real business passport, which in 2 minutes represents the strengths of the company and the advantages of cooperation with it.
Result
The professional presentation of the company allowed the client to easily remove an area of the desired size for business development in the shopping center Afimoll and in the shopping center European.
