Year — 2023

Development of the presentation of dream houses for the construction company Stroyinudstria

  • Market research
  • Competitor analysis
  • Target audience analysis
  • Development of texts
  • Editing
  • Corrections
  • Developing a Creative Design Concept
  • Piece of slides
  • Preparation for the press
  • Preparation for mailing

Goal

Increase the number of customers

Objectives

Create a turnkey home sales tool
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Implementation

Stroyinudstria came to us. The company has been building turnkey homes since 2014. It remains only to come and remember in which box is the corkscrew.

The team wanted to talk about the projects as stylishly as they build. It needed a presentation. We proposed a solution in a black and white palette with accents in yellow to emphasize attention to detail and aesthetics.

What did we do?

  • Visualization of interiors, where marble stamps are signed in the kitchen, sofa in the living room. With details that create the atmosphere: candles, blankets.

  • House plans with clear navigation. We signed where the hamam is, noted: a swimming pool, a veranda with a panoramic view of the sunset.

  • Demonstration of different style solutions - from loft to Provence. The company does not impose taste, but offers a choice.

  • Landscapes are also accompanied by images. A yard with swings, greenery and secluded corners for relaxation.

  • Block about the team: architects, designers, engineers, builders. Those who do not have an “object” but a future home.

No edits. The presentation was not formal, but live. After it, the client understands that the company can build houses that you want to return to.

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Result

The presentation has become a working tool that inspires trust and response – customers fall in love even before signing a contract. Now the company has a visual argument for why building is worth it with them.
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