Sibur presentation

Features of the project

Sibur is a large gas processing and petrochemical company that has opened a center of new technological opportunities. With the help of the presentation, the management of Sibur Holding wanted to arouse interest in their current and planned developments, as well as attract new employees.

At the same time, the customer insisted that the text should be slightly adjusted (almost not touched), the main design.

We saw a text with a lot of complex speech turns, without proper formatting, with narrow terminology, etc. We are not used to working for a tick, so we rewrote the text on more slides than originally agreed.

How to display specificity of direction in the text

Sibur's presentation will be read by dignitaries and serious people, so texts for the B2C segment would not work here. Business and at the same time easy style (without twisted turns).

As you know, new phenomena can give rise to doubts and objections. Therefore, the copywriter came up with the idea to start “from afar” and gradually, operating with facts, lead the reader to novelties and achievements. We were helped in this:

• comparative diagrams;
• tables;
• diagrams;
• and other infographics.

Not colorful, but catchy illusions

To emphasize technological progress, the designer used neutral tones and thematic illustrations.

It would seem that the presentation of Sibur about new technologies should be full of bright pictures. Nope. We chose a calm style to slide by slide to position the reader and warm his interest. The target audience does not need juicy and beautiful pictures, but visual and understandable information.

The theme of the cosmos is presented in one slide - but quite vivid and symbolic.