Creating a presentation for MacCoffee. How a big coffee corporation decided to jump into premium

Our customer is MacCoffee. They supply their products to 50 countries and have 9 factories. And this is the number 1 brand in Russia at the end of 2019!

And yes, this is not our first collaboration. We have already created presentation materials for MacCoffee several times. We are very happy when customers come back to us, because it means that our work is appreciated.

To discuss the upcoming tasks, we went to their office, which is located next to us, on Leningradsky Prospect - a good sign.

In the conversation, we were told that the task is to create a presentation for a new product. The customer decided to make a level up and supply not only instant, but also ground coffee. And we are for any boiling, so we immediately got to work.

Preliminary training. To begin with, we identified a semantic idea that will become the basis of the design concept: fragrant natural ground coffee should be available to everyone.

The name of the new line is Pure. Products that it includes:

• Arabica grains from Brazil and Honduras are moderately roasted with the aroma of caramel, chocolate and fruits;
• Ground arabica from Brazil and Uganda of easy roasting with fine notes of milk chocolate and ripe fruits;
• espresso from Brazil, India, Vietnam and Uganda with the flavor of chocolate and fruit.

It will not be superfluous to tell about the principles in production: selection and calibration of the best raw materials, careful control of blends, selection and control of roasting parameters, modern environmentally friendly packaging.

Started with the choice of tones. As a color combination settled on the tandem of red and green. For the background - "expensive" silver. Metallic shades are great for use in the premium segment.

We got to design. We made beautiful tables and other infographic elements with coffee beans. In them, we reflected the dynamics of the popularity of this product and digital indicators.

The layout. We gathered all the materials together, made a presentation and waited for confirmation from the customer.

Conclusion. I would like to say that in this case we had quite a few small stages of coordination. The customer sent corrections and we made some changes again, and then more and more. But it doesn’t matter when you see the results of your work and positive feedback from customers.