Designing for McDonald's or How We Asked for a Lifetime Burger Pass

Appetite MacCase, supplemented with spicy details and tucked in excellent layouts. This is the only way to begin describing the cooperation of our company with the fast food empire of McDonald’s.

Since 2020, we have worked closely with the Russian restaurant chain, continuing to cooperate even after the recent events. During this time, we have completed a huge number of different projects – from presentation design and individual media to videos. In our area of responsibility were only internal projects, and all external advertising was sent from the head office.

Our first joint project was the development of a large report presentation and video for the shareholders’ meeting. The deadlines were short, and the current information was constantly changing: data from all points of sale were collected, and in just one day the picture could change significantly. In addition, McDonald’s has a very rigid brandbook, which had to be strictly adhered to.

All this was supplemented by the fact that when creating projects, our designers and copywriters were so seduced by appetizing buns that they constantly went to lunch (joke).

Despite all the tasks we set, we found a corridor in which you can roam design ideas and proposed several design concepts, one of which was liked by McDonald’s marketers. We can not fail to note the high professionalism of their marketing department. All materials were quickly agreed, and disputes were quickly resolved. It’s exciting and exciting to work with such a strong team.

So back to our project. There were a lot of edits, for a detailed discussion we visited the customer several times in the office. We did everything on time and the shareholders’ meeting was successful. In gratitude to us, Anastasia Patratii, Marketing Director of SPP McDonald’s, left her feedback, which we attached to this case.