Development of a presentation for an elite penthouse
Goal
Help the customer sell an elite two-level penthouse in the South-West of Moscow worth more than $ 5 million
Objectives
Develop a luxury presentation focused on the premium segment of the audience and show all the advantages of the apartment
Implementation
The two-storey penthouse in Mirax Park residential complex with an area of 384 m2 is a dream available to the most limited circle.
In general - expensive, elite, comfortable.
We focused on panoramic views, spacious terraces, as well as a stunning location – next to Troparevsky Park.
Next, we had to hold a photo shoot to clearly show potential buyers all the advantages of the apartment:
- picturesque panoramas from 31 floors;
- stylish design interiors;
- finishing with natural materials;
- elegant inner staircase;
- exquisite Italian furniture;
- Cozy corners of LCD on the shore of the lake.
This required not just a photographer, but a master of interior and view photography. We started searching, which turned into a quest.
From the best photographers of the capital selected TOP-20. We talked to everyone and studied the work. As a result, there are 7 candidates in the shot list.
We sent the whole portfolio to the customer and finally settled together on one famous photographer. However, it was not necessary to work with him - at the appointed time the master did not come to the shooting.
But we're not the kind of person who gives up.
Together with the client, they chose another photographer – a talented girl with a lively and non-trivial look.
And as a result, we didn't regret it. Although we had to wait longer than the promised week for the finished photos, the pictures we took added more than 100 points to our work.
The final word was with the design team. The guys worked under the impression of the photo and made what is called a masterpiece of visual art.
Result
As the customer noted, the work was impressive and powerful.
After receiving the finished presentation, he sent it to potential buyers from the premium sector, and they appreciated both our design and the penthouse itself.
The presentation began to work actively from the first day: the number of apartment shows increased several times.
We gracefully emphasized the strengths and presented the apartment in all its beauty. Stylish design concept formed the idea of the elite character of the object.
In our common opinion, the design of such a level in the market of premium real estate in Moscow has not yet done.
If you find something better than our work in luxury housing, we will take our hat off in public and apologize. But, professional sense suggests that this will not happen.
