Developing a presentation for the Darkside brand. Our Smokyst Case
Goal
Expand the geography of product consumption
Objectives
Show the advantages of the product, which will be shown on tour throughout Russia
Implementation
This case is associated with a product that is forbidden to advertise, but is allowed to buy anyone over the age of 18. Yes, yes, we are talking about the habit of millions of people passing smoke through the lungs and letting rings into the air.
Darkside is a leader in the production of smoky products. This is a very cool company, so the presentation should have been a masterpiece.
The reputation of the brand can be compared to Mercedes in the auto world. Darkside buy all reputable establishments for lovers of intelligent smog - the name of the brand on everyone's lips, at least in the vastness of Russia. This is a high-quality, noble product.
We just had no right to do something mediocre.
But it wasn't without complications. Our main pain in work is when customers apply for a deadline to perform a presentation “yesterday”. This is not always a justified load and, to some extent, stress. No time.
- calmly collect material;
- Discuss details with the team;
- Slowly create.
And that was exactly the case. The presentation of the product was urgent. The Darkside team "sitting on suitcases" - the all-Russian commercial tour began to "smoke."
And it just so happened that Darkside's own designers were overwhelmed at the time. Therefore, the management of the company appealed to Veonix. We had to save the situation. The work had to be ready in a critically short time. For everything, one weekend!
Die, but do it.
Honestly, I don’t like working on weekends. As they say, war is war and lunch is on schedule. Everyone needs rest. The intellectual worker is no exception. For fresh ideas to come and spark creativity, the brain needs to be aired regularly. You know that!
But it was an exceptional case.
We took the project. Bottom line: 30 slides in 2 days.
We made this presentation with the whole team. Worked till the end. And we won.
Result
Everyone liked the presentation: both the customer and the audience for which it was prepared.
Everyone was happy. We have something to be proud of!
P.S. The fact that the presentation turned out really 5 stars, says not only a satisfied customer. (What if he was too tactful or had no choice at the time?)
The fact is that we are often approached by companies who have looked at the case and asked to do it like Darkside. Everyone really likes this design: infographic, juicy and bright. In a word, premium!
Do you want a presentation that will make your competitors jealous? Contact us, we'll talk!
