Presentation of the car company "Mir". How we solved the argument by trickery

GC "Mir" is an assistant company in the field of auto insurance. They perform an important mission – to help those who drive: solve issues related to the settlement of losses in the process of accidents.

One call and a customer arrives:

• emergency commissioner;
• tow truck
• Tech crew.

Specialists conduct an independent examination, advise on legal issues, help collect references and even help in various situations (for example, there is a service “sober driver”).

The owners of GC "Mir" asked us to order a presentation for the car company.

We did a series of set-up interviews at Zoom, sketched out a number of creative ideas and started creating a presentation. The customer was quite interested in the progress of the work and tried to control every detail.

We have long noticed that as soon as the client is too immersed in the project, begins to dig into the details - expect trouble. The final design is definitely not for the portfolio. But this case, as you can see, was an exception. Although without a large number of edits and did not do, the result was excellent. We are proud of this project!

However, one slide still caused a heated debate in our work chat. During the next approval, the customer asked to add an extensive story about the company to one of the pages of the presentation. We were against it because a lot of text loses design and makes reading uncomfortable. However, they did not argue, but went on a trick: they prepared two versions of the slide. The first, as requested by the client, with a “portable” text. The second is, as we saw, with infographics.

During the final approval, we showed the customer both versions of our controversial slide and offered to choose the option that you like best. Naturally, the customer liked the slide we offered, as it was lightweight, infographical and fit well into the overall presentation style.